August 4th, 2019
The Best Social Media Marketing Strategy
Best Social Media Marketing Strategy for Businesses
Social media marketing can be a serious challenge and time investment for any business. Here are a couple of pointers to help you get on the right track.
1. Set goals. Make sure they are SMART (Specific, Measurable, Attainable, Relevant, and Timely).
2. Identify your target audience. Picture who they are, where they are at in life, and what they are hoping to achieve. You may want to consider making sure that your business is customer centric to keep up with what your audience values.
3. Select relevant social media platforms. You will likely learn about what your customer uses when you check with them in step 2. You can also check within your state to see what the best social media platform is.
4. Employ or hire a qualified social media agency to help you effectively conduct campaigns and manage your social media presence.
5. Consistently deliver content so your followers know what to expect and how to consume it
6. Develop relationships with influencers to help you gain new followers, sales, and credibility. You can also grow your following by reaching out to happy and satisfied customers, reminding content consumers to subscribe or follow you, or use paid ads to reach out to brand new customers who have never seen your message before.
7. Engage your audience. You can do this be responding to any comments, tagging them in relevant posts, place helpful links in your posts, and of course, use relevant hashtags.
8. Track and measure so you know what is working and what's not. Check your followers, shares, likes, comments, clicks, downloads (if applicable), and leads. You'll be amazed how much this helps you steer your business but also helps keep you motivated.
9. Stay consistent and persistent. You'll see it pay off!
1. Set goals. Make sure they are SMART (Specific, Measurable, Attainable, Relevant, and Timely).
2. Identify your target audience. Picture who they are, where they are at in life, and what they are hoping to achieve. You may want to consider making sure that your business is customer centric to keep up with what your audience values.
3. Select relevant social media platforms. You will likely learn about what your customer uses when you check with them in step 2. You can also check within your state to see what the best social media platform is.
4. Employ or hire a qualified social media agency to help you effectively conduct campaigns and manage your social media presence.
5. Consistently deliver content so your followers know what to expect and how to consume it
6. Develop relationships with influencers to help you gain new followers, sales, and credibility. You can also grow your following by reaching out to happy and satisfied customers, reminding content consumers to subscribe or follow you, or use paid ads to reach out to brand new customers who have never seen your message before.
7. Engage your audience. You can do this be responding to any comments, tagging them in relevant posts, place helpful links in your posts, and of course, use relevant hashtags.
8. Track and measure so you know what is working and what's not. Check your followers, shares, likes, comments, clicks, downloads (if applicable), and leads. You'll be amazed how much this helps you steer your business but also helps keep you motivated.
9. Stay consistent and persistent. You'll see it pay off!