Voice search has exploded in popularity thanks to products like Alexa, Siri, and Google Assistant. With the popularity of voice search, a change has come to search engine optimization (SEO) for marketing content. Voice search allows, and encourages, longer search term strings requiring businesses to develop new keyword strategies. In addition, Alexa and Siri use different search algorithms, further complicating SEO. While Google dominates computer-based searches, the voice search market is spread out among many competitors making it even more challenging to target search terms.
Looking specifically at Alexa and Siri, how do they differ? The biggest difference is the search engine they use - Bing for Alexa and Google for Siri. Both search engines have very similar SEO best practices, so there isn't a huge difference there. If you plan to sell your products through Amazon, Alexa is the clear winner you should target. Also, keep in mind that Siri is mainly used on the go with many location-specific inquiries, while most Alexa users operate from home. Whichever voice search option you choose to target, there is enough overlap that you won't be completely ignoring the other. To read more about voice search SEO, click here.