March 3rd, 2019
No Joke. Story Telling Improves Brand Loyalty and Other Metrics.
Storytelling helps improve brand loyalty and will make or break your digital marketing strategy
With brands seeing a drop in loyalty, keeping your customers loyal is becoming more and more important. Story telling is a fantastic way to fight back against falling brand loyalty numbers and will capture consumer attention in online marketing and offline marketing. According to a recent Harvard Business Review article, a chemical named oxytocin plays an important role in this.
This chemical is activated when a story features characters that your audience will self-identify with. If your story also features tension, it makes even more levels of oxytocin release creating a great attention hook. Of course, this amounts to an increase in brand loyalty, customer retention, repeat purchases, and will aid in a front of mind strategy.
Moving forward with a strategy like this is wise. Try it out and let us know how it goes! Or, if you need help with this, contact us and we can talk through it. There are many more benefits to story telling that you can implement within your organization, view the attached article below for more info.
This chemical is activated when a story features characters that your audience will self-identify with. If your story also features tension, it makes even more levels of oxytocin release creating a great attention hook. Of course, this amounts to an increase in brand loyalty, customer retention, repeat purchases, and will aid in a front of mind strategy.
Moving forward with a strategy like this is wise. Try it out and let us know how it goes! Or, if you need help with this, contact us and we can talk through it. There are many more benefits to story telling that you can implement within your organization, view the attached article below for more info.
| why_your_brain_loves_good_storytelling__1_.pdf |
