December 2nd, 2019
​4 Things Social Media Marketers Can Do To Improve Social Responsibility

Corporate Social Responsibility is important for every business to have

         Having Corporate Social Responsibility (CSR) can mean a lot of different things like revamping manufacturing policies to be more sustainable, hosting fundraisers, volunteer activities, charitable donations, or implementing massive social cause campaigns to create attention for specific issues. While these sound like large commitments, here are 4 smaller efforts that social media marketers can do to implement CSR within their company.
 

1. Commit to Thorough Content Research – When creating content for your social media accounts, you should take extra steps to ensure that the content you share is well-researched, valuable and not misleading. You have a responsibility to supply your audience with correct and relevant information.
2. Read Beyond the Headlines – Before you get ready to share a piece of content or article with your audience make sure that the headlines match the story. Many publications intentionally sensationalize headlines to mislead readers to get clicks.
3. Zero Tolerance for Fake News – Sharing misleading or fake news can harm your brands’ reputation and your readers’ trust.
4. Practice Authentic Social Media Marketing – Providing authentic content and genuine value to your followers can help you build trust. Avoiding fake likes, content paywalls, or overbearing self-promotion are different ways to do this. You should be committed to supplying your followers with authentic content that you genuinely think will create value for them.

 
         To read more about how you as a social media marketer can implement CSR strategies click here.