September 1st, 2019
Time for the Average Position Metric to be Twilighted on Google Ads

Google Ads Getting Rid of Average Position

Google made the announcement back in February that they were tossing out the average position metric within Google Ads reporting. Hearing this news, anyone would panic. Tons of questions would arise such as "How am I going to track where my ads are showing up?" Worry no longer. Google also has plans to replace this metric with impression absolute top % and impression top% at the end of the month. Here is how these are measured:  

Google hopes that these two new metrics will provide Google Ads users with a clearer picture of where their ads are showing. You can read more about this update and two other new metrics here.