May 4th, 2019
Instagram and... Invisible Likes?

Instagram is thinking about getting rid of like button

Instagram is considering making its likes invisible since the general public may put too much emphasis and self worth into the number of likes their latest post gets. What’s truly interesting here is that the number of likes each post gets can tell how “real” a users audience is and indicated their levels of engagement. However, some my find this as a form of relief given that sometimes a photo can get too much attention and drive more private and sensitive posts to higher visibility. Either way, this is quite an important metric in tracking effectiveness for all businesses, so it will be interesting to see what happens in the near future.

You can read more about this potential change here.