February 3rd, 2019
Marketing Professor Stresses Importance of Social Media Activity

Digital Marketing Professor Urges Businesses To Stay Active on Social Media

​Professor Subroto Roy, a New Haven Marketing Professor, puts it plain and simple: “A dissatisfied customer (on social media) can hurt the ability of a small business to attract future customers. When a customer criticizes your business or product on a Facebook page, it is important for the business owner to respond in a measured manner.” If you are not remaining active on social media with your business, it can seriously degrade your brand image and reduce the likelihood of referrals. It is important to take social media seriously – it can be fantastic for gaining viral attention, but of course this attention can be good or bad. The lesson here? Make sure you have a plan on how to respond to dissatisfied customers and satisfied customers alike. A dissatisfied customer can share their experience with your business across social media, negatively impacting their friends’ perception of your brand and potentially costing you new leads.
 
You can read more about Subroto Roy’s social media marketing suggestions here.