Scroll down to view all of our latest blogs of the month!

October 1st, 2019
Salesforce is Launching a New Campaign

Salesforces new campaign "Bringing Retailers and Shoppers Together"

Salesforce has become a very well-known company in the world of digital marketing but what is not very clear is what they actually do for their customers. The CRM (Customer Relationship Management) focused company has been vastly expanding in the technological world and in turn becoming more complex. To keep it simple, CRM is a system or tool that helps companies with contact management, sales management, and productivity. Creating the best possible relationships with your customers and also monitoring that relationships progress is extremely important for any company.

​The only challenge of having a CRM based company is communicating exactly what it is and why your business needs it. Salesforce’ chief marketing officer feels that focusing on simplifying exactly what they do, for customers to better understand is their best marketing move. Salesforce offers cloud-based tools that help salespeople and marketing teams connect with their customers. One of their new ads reads, “We bring retailers and shoppers together.” This simplistic approach allows everyone to understand what the company does in just a matter of seconds.

October 2nd, 2019
How Life Insurers Can Use Digital Marketing

Insurance companies can utilize digital marketing too.

According to Deloitte, most people need life insurance after experiencing a major life event like getting married or having a baby. Digital marketers can utilize this knowledge by identifying these people through targeting. Figuring out when life insurance consideration is highest for the right people is strategic targeting which is key for life insurers in the digital marketing world. There are a variety of digital tactics and solutions using consumer data and utilizing the right digital channels. Some of these tactics include; Invitation to Apply (ITA), Lead Scoring, and Prescreen Display Ads/Emails. Analytics and Artificial Intelligence are constantly growing which means that the way digital ads are targeted and served will also be changing. The best ways that insurers can adapt to the ever-changing digital marketing world is to offer a solution across platforms to an accurately defined target market. Accessing the latest consumer data will help insurers make the most of their marketing budget by cutting through the noise by reaching customers who are ready to purchase insurance.  

More information on some of the digital marketing tactics that Insurers can use can be found here

October 3rd, 2019
How Digital Marketing Saved Chipotle 

Digital marketing tactics helped save Chipotles brand image

Chipotle has gone through a string of food safety crisis starting in 2015. The brand image needed rehabilitation because of its longstanding company image of quality ingredients was suddenly tarnished. What this troubling time showed CMO Chris Brandt was an opening to rebuild around newer areas, one of them being digital marketing. About half of Chipotles consumers are either Gen Z or Millenials so making the brand easier to access through digital media was an easy decision. They had a decentralized marketing model where they would mostly flood the market with promo- and BOGO- type offers which meant they weren’t driving traffic. Fresh ingredients are what defines chipotle but they wanted something more. They decide to start doing employee-driven marketing so consumers have a better picture of how their food is prepared and who is preparing it. One video they did to promote this was a video showing a chipotle cook doing a lid flip trick with one of the bowls on all social channels. The video went viral and received more than a quarter-billion views just like that. They wanted to be more relevant in culture and that’s exactly what the video did. Lastly, pushing into new media channels was a great opportunity for chipotle. Doing promotions involving the college bowl games, partnering with Venmo a (mobile payment platform) and a twitter campaign resulting in a billion impressions and 100,000 new followers were all innovative digital marketing tactics that paid off.

To read more about how Chipotle went from a health crisis to a 1.2 billion revenue increase in 3-months click here. 

October 4th, 2019
Marketing With Memes

Even Spongebob Memes can be used to promote brands

A meme is an image video or text that is meant to reference popular culture and designed to be repurposed. Memes are becoming insanely popular on social media especially among young, social-savvy consumers who are very active on the internet. Using a meme can help demonstrate that they're on the same page as their target audiences and appeal to younger consumers. Juergen Dold, CEO of creative agency Optimist Inc. says, “Within a three to five-second timeframe, you can get off a culturally loaded and expressive message.” Taking jabs at competitors, showing some personality or wedging themselves into cultural conversations are some things that big brands have been doing on social media that are gaining them a ton of attention and memes are a great way to do this. Creating some sort of social buzz as a brand is becoming increasingly relevant to social media marketing. One brand called Tipsy Elves who specializes in holiday sweaters has started to leverage memes as a medium or vehicle to get their message across in a shareable, engaging format. For marketers whose memes highlight heir brands strong self-awareness and trust in audiences can pay off significantly. A meme can be a sure-fire piece of creative that will almost always be successful given the right audience.

To learn more about the impact that using memes in your digital marketing strategy can have click here. 
 

Check out last months blogs here!