October 2nd, 2019
How Life Insurers Can Use Digital Marketing

Insurance companies can utilize digital marketing too.

According to Deloitte, most people need life insurance after experiencing a major life event like getting married or having a baby. Digital marketers can utilize this knowledge by identifying these people through targeting. Figuring out when life insurance consideration is highest for the right people is strategic targeting which is key for life insurers in the digital marketing world. There are a variety of digital tactics and solutions using consumer data and utilizing the right digital channels. Some of these tactics include; Invitation to Apply (ITA), Lead Scoring, and Prescreen Display Ads/Emails. Analytics and Artificial Intelligence are constantly growing which means that the way digital ads are targeted and served will also be changing. The best ways that insurers can adapt to the ever-changing digital marketing world is to offer a solution across platforms to an accurately defined target market. Accessing the latest consumer data will help insurers make the most of their marketing budget by cutting through the noise by reaching customers who are ready to purchase insurance.  

More information on some of the digital marketing tactics that Insurers can use can be found here