September 2nd, 2019
Starbucks Deconstructed Its Brand for you to see

How to Build a big Brand

One cool thing that Starbucks did recently is that they deconstructed their brand for the public to see. The benefit to professional digital marketers and small businesses just looking to get into their first branding overhaul, is that they can see the general process of branding through Starbuck's website. Branding is absolutely essential to differentiating your business and getting more customers. Starbucks decided to release this information in a microsite for the public to view because other brands have been doing it and customers enjoy seeing the creative process that their favorite brands are going through. It also serves their franchise members and partners to know if what they are producing is on brand or not. 

If you're new to branding, check out their microsite here so you can get into the right mindset before launching your business online.