January 8th, 2019
MasterCard Kicks Off The Year With A New Branding Strategy

Mastercard Decides to Rebrand itself in a small but significant way

As a small business, it can be challenging to build a brand. Getting people to recognize your logo and feel the desired emotions that your brand portrays is easier said than done. Along the lines of branding, MasterCard realized that mature brands are able to have no words on their logo and their customers still easily recognize their brand with ease. Many brands such as Apple, Dunkin Donuts, Starbucks, and others are also able to get this behavior from their customers and the general public. As such, MasterCard decided to remove words from its logo and use its classic red and orange circle as a symbol. Branding holds lot of power and it is incredible what it can accomplish.

You can view the full article on MasterCard's new branding strategy here. If you need help with branding your small business in a cost effective way, contact us, we'd love to chat and help in any way we can.