January 10th, 2019
Leading Marketers Speak Out Against Bots and Fake Followers
The Bot Fraud Prevention Council Fights Back Against Bots and Fake Accounts In Social Media Marketing
If you have ever used influencer marketing or noticed that something is a little off about your most recent flurry of clicks, bots and fake followers could be the reason behind it. Businesses of all sizes have experienced negative outcomes due to fake followers and bots, especially in influencer marketing where the "influencer" has an inflated audience filled with fake accounts. Of course, as marketers, it is our due diligence to perform in depth research on these influencer accounts in order to determine whether or not they are the real deal or not.
However, many of the top leading marketers are speaking out against this issue as the issue has become so widespread that their own metrics have been questionable. The launch of the Bot Fraud Prevention Council (BFPC) has been made to make social media trustworthy once more. The BFPC has been made in order to make bot and fake account detection easier and restore transparency to marketing through social media.
You can learn more about what the BFPC is wanting to do for the social media marketing world here. If you need help with social media marketing in your business, feel free to chat with us. We'd love to help in any way we can.
However, many of the top leading marketers are speaking out against this issue as the issue has become so widespread that their own metrics have been questionable. The launch of the Bot Fraud Prevention Council (BFPC) has been made to make social media trustworthy once more. The BFPC has been made in order to make bot and fake account detection easier and restore transparency to marketing through social media.
You can learn more about what the BFPC is wanting to do for the social media marketing world here. If you need help with social media marketing in your business, feel free to chat with us. We'd love to help in any way we can.