Scroll down to see the latest and greatest blogs of the month!
March 1st, 2019
Digital Marketing Dictionary!
Digital Marketing Terms and Their Meaning
We’ve all been with a digital marketer that is in love with industry related terms and jargon. It can be tough to understand exactly what the marketer is talking about if they continually use these words and do not fully explain their ideas. For these situations, here is a digital marketing dictionary to help you out in situations like that.
Luckily, our team never uses too many buzz words and will make sure you understand our strategy before we implement it for you. If you ever have questions on any digital marketing related topic, chat with us and we can help clarify!
Luckily, our team never uses too many buzz words and will make sure you understand our strategy before we implement it for you. If you ever have questions on any digital marketing related topic, chat with us and we can help clarify!
March 2nd, 2019
New Community Guidelines By Youtube
New YouTube Community Guidelines helps bring clarity to their strike system which is great for marketers trying to avoid getting hit with strikes
YouTube is adding a one-time warning for all users if they violate the community guidelines. This new addition is a great addition to the old 3 strike system because it gives users time to review the community guidelines so they can understand what to do and what not to do. Previously, they would usually have their accounts freeze – so this method is likely to cause less confusion.
YouTube is also solidifying their strike system by offering the same penalties for all strikes. Before, the penalty would change from strike to strike depending on the account. For all marketers who have received a strike before, it can be challenging to navigate out of and adjust as necessary. This new penalty system is a little more lenient and not as harsh – all for the better!
You can read more about YouTube’s new policy here.
YouTube is also solidifying their strike system by offering the same penalties for all strikes. Before, the penalty would change from strike to strike depending on the account. For all marketers who have received a strike before, it can be challenging to navigate out of and adjust as necessary. This new penalty system is a little more lenient and not as harsh – all for the better!
You can read more about YouTube’s new policy here.
March 3rd, 2019
No Joke. Story Telling Improves Brand Loyalty and Other Metrics.
Storytelling helps improve brand loyalty and will make or break your digital marketing strategy
With brands seeing a drop in loyalty, keeping your customers loyal is becoming more and more important. Story telling is a fantastic way to fight back against falling brand loyalty numbers and will capture consumer attention in online marketing and offline marketing. According to a recent Harvard Business Review article, a chemical named oxytocin plays an important role in this.
This chemical is activated when a story features characters that your audience will self-identify with. If your story also features tension, it makes even more levels of oxytocin release creating a great attention hook. Of course, this amounts to an increase in brand loyalty, customer retention, repeat purchases, and will aid in a front of mind strategy.
Moving forward with a strategy like this is wise. Try it out and let us know how it goes! Or, if you need help with this, contact us and we can talk through it. There are many more benefits to story telling that you can implement within your organization, view the attached article below for more info.
This chemical is activated when a story features characters that your audience will self-identify with. If your story also features tension, it makes even more levels of oxytocin release creating a great attention hook. Of course, this amounts to an increase in brand loyalty, customer retention, repeat purchases, and will aid in a front of mind strategy.
Moving forward with a strategy like this is wise. Try it out and let us know how it goes! Or, if you need help with this, contact us and we can talk through it. There are many more benefits to story telling that you can implement within your organization, view the attached article below for more info.
| why_your_brain_loves_good_storytelling__1_.pdf |
March 4th, 2019
Wine Suppliers are Restricted on Social Media?
Wine Social Media Marketing is not as easy as you think it is
You heard us right - wine suppliers face restrictions on social media! If you have ever seen or run a wine dinner promotion on social media, it may have technically been illegal. Thankfully, the confusing laws from the era of prohibition are finally beginning to allow more wine related sales and marketing activity. It is bizarre that some of these laws still apply to social media marketing. According to an assembly bill passed last year, this recent revisions states that suppliers may post photos but no videos of wine or the related locations/events associated with the supplier. How odd!
You can read more about these bizarre wine marketing laws here
You can read more about these bizarre wine marketing laws here
March 5th, 2019
Attention 501c3 Orgnizations: You can get up to $10,000 per Month in Google Ads
Google Ads Provides 501c3 grants for non profits looking to advertise
If you are a nonprofit 501c3 organization and are wondering how to advertise and get more donations, we're here to congratulate you! You can get nearly $10,000 per month in Google Ads grants! If you are unfamiliar with google ads, they are mostly seen when you perform a Google search and the ads show up at the very top (marked as "ad") which often entices people to click them. Here at Paladin, we greatly value those who are making a difference in the world and believe you should receive as much help as possible in attaining your goals. We believe that this Google Ads grant is a fantastic way to increase your donations and achieve more brand awareness.
If you need help with getting this grant, feel free to contact us and we can help. You can read more about the ads grant from Google here, but you'll likely need help setting it up, optimizing the process, and creating ads that produce results which is what we're here for.
If you need help with getting this grant, feel free to contact us and we can help. You can read more about the ads grant from Google here, but you'll likely need help setting it up, optimizing the process, and creating ads that produce results which is what we're here for.