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August 1, 2020
5 Reasons Small Businesses Should Invest in SEO
Do small businesses really need to invest in an SEO strategy? The answer is absolutely! If people can’t easily find your business through search engines, you’re losing out on potential business. The higher your business appears on the search results list, the more visitors you will get to your website. So what are some reasons small businesses should consider investing in an SEO strategy? Here are 5 to consider:
- Brand awareness – Customers are more likely to remember and buy your product or service if you appear on the first page of the search engine results.
- Faster, more efficient websites – Search engine results are partly based on how easy your website is to use. The more efficient and fast your website is, the higher your ranking.
- Better conversion rates – When your website is easier to navigate and it loads faster, it will be given a higher ranking. That improved website experience is also more likely to convert visitors to customers.
- Targeted traffic – When you identify the right keywords for your business and implement them on your website, your business will be actively marketing to those people ready to purchase. No more wasting your marketing dollars on people who will never purchase.
- Long-lasting results – Continued updates and investments in your SEO strategy will bring long-lasting results as it continues to bring customers to your website, raising brand awareness and conversion rates.
August 2, 2020
5 Marketing Strategies in Times of Crisis
When a global crisis hits or the economy is turning down, you can’t assume the same marketing strategy you’ve used for years will continue to bring in new business. You need to reassess your target market and adjust your marketing strategies to work in the new business environment. Here are 5 marketing strategies to consider adding to your current plan:
- Go virtual – When you can’t connect with your customers face-to-face, consider adding webinars or live videos to your marketing plan to allow customers to get to know you and your business without ever having to leave their homes.
- Build relationships – In unpredictable business environments, customers want a business that understands them and their situations, not a hard sales pitch. If you can establish your business as an industry expert and offer resources that are useful, you’ll gain customer loyalty and business now and in the future.
- Communicate your narrative – In times of crisis, your customers will be listening to hear how your company is responding. Be proactive in communicating your plans during and after the crisis and how it will benefit your customers.
- Be honest and transparent – Customers respect businesses that are honest about how the crisis is affecting their business. Clear communication that is honest and transparent will strengthen relationships with your customers.
- Share testimonials – Using testimonials, case studies and reviews from current customers about how you are responding to the crisis gives you the opportunity to highlight your problem solving and innovation skills that will be a benefit to other customers as well.
August 3, 2020
Video Content for Every Step of the Purchase Process
Most businesses are familiar with the marketing funnel where a customer moves from awareness through consideration to an actual purchase. Customers now expect video content to help with their evaluations at every step of their purchase decision. But what marketing videos are the right choice at each step? Here are some ideas to incorporate.
At the top of the marketing funnel, customers are trying to get to know you and your products. You want to put your best foot forward at this point, giving the customer the best impression possible of your business. Videos at this step might include commercials on digital streaming services or social media platforms, such as Facebook, Instagram, or LinkedIn. Once customers are familiar with your product or service and have expressed an interest in it, you need to start explaining why your business is the right choice. Great videos for this step include product videos that go into more detail about the benefits and features of your business. Or consider creating branding videos that explain in detail how your business fits in the market and what makes your product or service great. Finally, as customers are getting closer to making a purchase, you need to go into greater detail how your business will solve the customer’s problem. This is a great time to use case study videos or testimonials.
When you target the videos your customer sees based on where they are on the marketing funnel, you will drive greater sales by giving them exactly what they need, when they are ready for it. To read more about customizing video marketing content to the marketing funnel, click here.
At the top of the marketing funnel, customers are trying to get to know you and your products. You want to put your best foot forward at this point, giving the customer the best impression possible of your business. Videos at this step might include commercials on digital streaming services or social media platforms, such as Facebook, Instagram, or LinkedIn. Once customers are familiar with your product or service and have expressed an interest in it, you need to start explaining why your business is the right choice. Great videos for this step include product videos that go into more detail about the benefits and features of your business. Or consider creating branding videos that explain in detail how your business fits in the market and what makes your product or service great. Finally, as customers are getting closer to making a purchase, you need to go into greater detail how your business will solve the customer’s problem. This is a great time to use case study videos or testimonials.
When you target the videos your customer sees based on where they are on the marketing funnel, you will drive greater sales by giving them exactly what they need, when they are ready for it. To read more about customizing video marketing content to the marketing funnel, click here.
Check out last month's blogs here!