January 1st, 2020
Digital Marketing Trends to Look out for in 2020
Digital Marketing Trends for 2020!
Digital marketing has been growing and evolving and will continue to do so in 2020. Professionals in the industry must stay ahead of the curve to be successful in the industry. Here are some trends to take note of in the coming new year.
1. Tik Tok to grow in prominence - The new social media app has been blowing up with the new generation. The app allows users to post and share videos and is now the third most downloaded non-gamer app. This platform is ideal to reach younger demographics and more brands will most likely utilize Tik Tok next year to reach their audience.
2. Influencer marketing is here to stay - Influencers have been proven to be a go-to channel for businesses to advertise their products or services. It allows businesses to be more targeted with their marketing rather than marketing to mass audiences. Micro-influencers (less than 100,000 followers) will start being used in 2020 as well.
3. Data is king - Social media apps and programs like google analytics are starting to give users access to a ton of different metrics and a detailed analysis of brands’ audiences. Demographics, interests, and engagement of posts allow brands to pinpoint what is working and what isn’t working within their digital marketing strategy.
4. Video rules - Youtube videos are viewed over 1 billion hours a day on mobile devices. Short videos are more approachable and popular to audiences.
5. User engagement - Instagram and Facebook stories, live videos, and brand twitter accounts allow users to engage very easily with businesses. This engagement is more meaningful and resonates with consumers at a higher level than just straightforward advertising. Digital marketing will be more focused, transparent, and engaging in 2020.
To read more about how to stay ahead with digital marketing in 2020 click here.
1. Tik Tok to grow in prominence - The new social media app has been blowing up with the new generation. The app allows users to post and share videos and is now the third most downloaded non-gamer app. This platform is ideal to reach younger demographics and more brands will most likely utilize Tik Tok next year to reach their audience.
2. Influencer marketing is here to stay - Influencers have been proven to be a go-to channel for businesses to advertise their products or services. It allows businesses to be more targeted with their marketing rather than marketing to mass audiences. Micro-influencers (less than 100,000 followers) will start being used in 2020 as well.
3. Data is king - Social media apps and programs like google analytics are starting to give users access to a ton of different metrics and a detailed analysis of brands’ audiences. Demographics, interests, and engagement of posts allow brands to pinpoint what is working and what isn’t working within their digital marketing strategy.
4. Video rules - Youtube videos are viewed over 1 billion hours a day on mobile devices. Short videos are more approachable and popular to audiences.
5. User engagement - Instagram and Facebook stories, live videos, and brand twitter accounts allow users to engage very easily with businesses. This engagement is more meaningful and resonates with consumers at a higher level than just straightforward advertising. Digital marketing will be more focused, transparent, and engaging in 2020.
To read more about how to stay ahead with digital marketing in 2020 click here.
