February 2nd, 2020
Super Bowl Ads Were Meant to Uplift and Encourage Viewers

Olay's ad meant to empower women

        If you watched the Super Bowl earlier this month some of the ads you saw probably left some sort of impression on you. Company’s put a lot of time and effort into making these ads, and oh let’s not forget about money. For a 30-sec spot, it cost a whopping $5.6 million for this year's game. The ads that stuck with me were the ones that sent positive messages and the ones that touched on heavy themes. For example, the ad for Olay featured a badass all-female crew that pushed for gender equality. Not only that but the company is pledging to donate $1 to Girls Who Code (a nonprofit aimed to help women in the science and tech industry) for every viewer who responds on Twitter. Another ad that stuck out was the National Football Leagues ad that re-enacted the shooting of Corey Jones by a police officer. The NFL formed a group called Inspire Change to help players address social issues. Even though this ad is controversial, it sparks up a meaningful conversation that is necessary to have.             I like most of this year's Super Bowl commercials for one reason. They weren't just trying to promote their brands, they were trying to promote what their brand represents. Large corporations and businesses are realizing the power of their influence and using it inspire social change. This is vastly important for the future of advertising and I am glad that it’s getting started on such a large scale. 
    To read more about this year's Super Bowl commercials, click here.