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August 1, 2021
5 Steps to Upgrade Your eCommerce Ad Marketing Strategy

These 5 steps will help you upgrade your eCommerce ads strategy

Advertising designed to drive traffic to your online store is called eCommerce advertising. Having a cross-channel eCommerce ad strategy can make all the difference in driving targeted traffic to your online store. These 5 steps will help you build a winning eCommerce ads marketing strategy.

1. Create your foundation: Laying your foundation for a multi-channel strategy includes asking questions such as which channels bring the most traffic, inquiries, and requests? Do your customers use the same devices to find your store and then make a purchase? What social media platform do most of your customers use?
2. Choose your core marketing channels for eCommerce ads: There are 7 core eCommerce digital marketing channels. Choose the ones that fit your business best.
3. Identify your customer shopping journey touchpoints and choose the right ad for each: Make sure your multi-channel strategy targets each stage of the buying lifecycle.
4. Use automation to drive sales conversions: As your sales grow, you may want to consider using management and automation tools for all your ads.
5. Don’t forget personalization: According to Forbes, 91% of shoppers are more likely to shop brands that offer personalized suggestions and promotions. 

If you are looking to grow your company’s sales, it’s time to consider a multi-channel eCommerce ads strategy. You can read more tips and specifics on each of the 5 steps in this article. Paladin Worldwide Management is also here to help with all your ad strategies, planning, and execution. Contact us today to get started!

August 2, 2021
Social Media Video Success Tips for Every Platform

Each social media platform calls for unique ways to realize video success

Social Media Today recently published an infographic on the best ways to use video on six different social media platforms: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn. The infographic, developed by Breadnbeyond, helps you decide which types of marketing videos and formats fit best for each platform.
 
For each social media platform, the infographic shares important stats on the platform, the best video dimensions, format and aspect ratio, the best time to post, the ideal video length, the top industries that use that platform, the hottest video trends on the platform, and pro tips to help you make the most of your videos on the platform. In addition to all the tips for each social media platform, the infographic also includes four tips for standing out on any platform:

1. No hard-selling: Provide information and content customers can use.
2. Use story telling: Make your customers feel connected with your brand.
3. Start with the best: Catch viewer’s attention by uploading your best content first.
4. Finish with a call to action: Show your customers the next steps they can take.

 
If you want to check out all the great information in the infographic for yourself, click here. You’ll find great summaries for each platform that will help you create the best video content for your brand.

August 3, 2021
Is It Time to Update Your SEO Strategy?

If you use these 5 SEO methods, it’s time to update your strategies

Search engine optimization (SEO) techniques are important for getting your website noticed and ranked on search engines. But if your company is still using SEO strategies from years ago, you may not be getting the results you want. SEO tactics have changed, and you want to be using the most recent techniques to make sure your business is getting noticed. Here are 5 outdated SEO methods you should consider dropping:
 

1. Keyword stuffing: Keyword density used to lead to higher search engine rankings. Instead you should focus on content quality and only use keywords where they are relevant.
2. Domain names with keywords: Do not purchase a longer domain names with keywords in it just to have a keyword there. Instead choose a domain name that is meaningful to your brand.
3. Duplicating pages for keyword ranking: Do not create multiple similar pages just to get more keywords for search rankings. Instead create quality content that is unique for each page.
4. Buying links: Do not buy links or participate in link exchanges. Google can ban websites that participate in this illicit practice. Instead use links to social media accounts and associations you are a member of.
5. Stuffing keywords into ALT tags and image captions: Google doesn’t support and can penalize your website for duplicate ALT tags or captions. Instead create unique captions and ALT tags for your website images.

 
You can read more about these 5 outdated SEO strategies along with others and better ways to approach SEO today here. 

Check out last month's blogs here!