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February 1, 2021
Choosing the Right Social Media Platform for Your Marketing Campaign
There are a growing number of social media platforms, from Facebook and Instagram to LinkedIn and Pinterest. Each channel has its own unique audience with their own desires and goals. If you are using the same marketing campaign across all the different platforms, you are missing out on opportunities to put your time and money to better use. Here’s a quick rundown on 4 different social media platforms and what makes their audiences special.
Getting your marketing strategies right for the different social media platforms is critical to your campaign’s success. So make sure you pick the platform that is the right match for your product or service and focus on that. Don’t waste your time creating content that will never been seen for a platform that isn’t a good match for you. If you want more ideas on these platforms or for other social media platforms, Search Engine Journal and Relevance both have great ideas ready for you to use.
If you need help understanding which social media platform might be right for your company, or help creating the right social marketing campaign for your company, Paladin Worldwide can help! Contact us today to get all the help you need.
- Facebook – According to statista, Facebook is the largest social media platform with over 2.7 billion active users each month worldwide. The goal of Facebook is to help create connections between people. Chances are if you use it, you go on there to keep up with family and friends. So if you want to succeed on Facebook, think about creating connections with your customers through a created group page and make sure you treat your customers like friends, not a paycheck.
- Instagram – Instagram is the second most used social media platform with over 1 billion users each month. Instagram was created to share photos with your followers, so if you’re marketing on Instagram, make sure your photos are eye-catching and high-quality. Another important tool to take advantage of is hashtags. Research the ones your audience is most interested in and make sure to use them with all your posts.
- LinkedIn – LinkedIn is all about business connections. It’s a smaller platform, with only 740 million users, and has a stated mission of connecting professionals to make them more productive and successful. The best way to approach LinkedIn is with authoritative content that presents your company as an expert in your area.
- Twitter – 280 characters make it hard to get your marketing ideas or product across on Twitter. So making sure each word counts is critical. Retweets are how you build community on Twitter, so make sure your news is relevant to your audience and hot off the presses.
Getting your marketing strategies right for the different social media platforms is critical to your campaign’s success. So make sure you pick the platform that is the right match for your product or service and focus on that. Don’t waste your time creating content that will never been seen for a platform that isn’t a good match for you. If you want more ideas on these platforms or for other social media platforms, Search Engine Journal and Relevance both have great ideas ready for you to use.
If you need help understanding which social media platform might be right for your company, or help creating the right social marketing campaign for your company, Paladin Worldwide can help! Contact us today to get all the help you need.
February 2, 2021
Why You Should Be Using Customer Journey Mapping
Customer journey mapping gives you a deeper understanding of your customers’ needs, wants, and expectations. It helps you personalize the experiences of your customers to help drive more business to you while identifying your company’s strengths and weaknesses. There are five basic stages of every customer journey: awareness, consideration/evaluation, acquisition, retention, and advocacy. Mapping your customer’s journey helps you predict future as well as current customer needs. It also helps you understand your customer’s experience with your brand and how you can improve that experience.
Data you acquire at each step of the journey map give behavioral insights to improve customer conversion rates and retention. Aberdeen Group’s published study from 2019 shows the importance of mapping your customers’ journeys:
Results from your customer mapping can be used to help you improve your:
If you’ve never heard of or are not currently using customer journey mapping, this article will help you get started.
Data you acquire at each step of the journey map give behavioral insights to improve customer conversion rates and retention. Aberdeen Group’s published study from 2019 shows the importance of mapping your customers’ journeys:
- Stronger return on investment – connect with the right customer.
- Better customer service costs – decrease customer service issues and increase sales.
- Improved social media engagement – 20% increase in positive social media interactions and mentions.
- Increased customer referrals – revenue increased 3.5 times more through referrals.
- Boost sales timelines – targeting the right customers at the right time boosts sales timelines by up to 18 times.
Results from your customer mapping can be used to help you improve your:
- Website – identify issues customers have interacting with and using your website.
- Email marketing – identify how to raise your email open rates using incentives and targeted content.
- Social media strategies – identify why engagement with your customers on social media is lacking and what content they want to see. It also helps you identify which social media platform is best for your customers.
If you’ve never heard of or are not currently using customer journey mapping, this article will help you get started.
February 3, 2021
7 Ways to Use Video to Engage With Your Target Customers
Video marketing is quickly becoming one of the most important ways to reach customers. Whether it’s on your website, on social media, or in an email, videos can convey your message better than the written word or even pictures in many cases. Forbes Magazine got together members of their Agency Council to discuss video marketing and how to use it best. Here are 7 ways they said companies can better use videos to promote their services and products:
You can read more about these 7 tips, as well as others, for ways you can better use video marketing to reach your current and potential customers in this article.
- Use videos to address customer comments and questions. These may come from other video comments or your website. You can also use a video to create an FAQ.
- Use personalized videos – send customers videos personalized with their name. Customers love hearing their name in the video!
- Use videos in your emails to set them apart from the hundreds of emails your customers get each day.
- Don’t forget to use music and make sure your audio is crystal clear to keep your audience engaged.
- Develop brand loyalty by showcasing your company culture and allowing your customers to connect with you and your employees.
- Try using special features from social media channels, like Instagram’s Guides feature or YouTube’s TrueView to help drive interest in your product or service you might not otherwise reach.
- Take advantage of your viewer’s tendency to binge-watch and create a video series spaced out over a period of time to keep them coming back for more.
You can read more about these 7 tips, as well as others, for ways you can better use video marketing to reach your current and potential customers in this article.
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