Scroll down to view all of our latest blogs of the month!
January 1st, 2020
Digital Marketing Trends to Look Out for in 2020
Digital marketing trends 2020!
Digital marketing has been growing and evolving and will continue to do so in 2020. Professionals in the industry must stay ahead of the curve to be successful in the industry. Here are some trends to take note of in the coming new year.
1. Tik Tok to grow in prominence – The new social media app has been blowing up with the younger generation. The app allows users to post and share videos and is now the third most downloaded non-gamer app. This platform is ideal to reach younger demographics and more brands will most likely utilize Tik Tok next year to reach their audience.
2. Influencer marketing is here to stay – Influencers have been proven to be a go-to channel for businesses to advertise their products or services. It allows businesses to be more targeted with their marketing rather than marketing to mass audiences. Micro-influencers (less than 100,000 followers) will start being used in 2020 as well.
3. Data is king – Social media apps and programs like Google Analytics are starting to give users access to a ton of different metrics and detailed analysis of brands’ audiences. Demographics, interests, and engagement of posts allow brands to pinpoint what is working and what isn’t working within their digital marketing strategy.
4. Video rules – YouTube videos are viewed over 1 billion hours a day on mobile devices. Short videos are more approachable and popular to audiences.
5. User engagement – Instagram and Facebook stories, live videos, and brand Twitter accounts allow users to engage very easily with businesses. This engagement is more meaningful and resonates with consumers at a higher level than just straightforward advertising. Digital marketing will be more focused, transparent, and engaging in 2020.
To read more about how to stay ahead with digital marketing in 2020 click here.
1. Tik Tok to grow in prominence – The new social media app has been blowing up with the younger generation. The app allows users to post and share videos and is now the third most downloaded non-gamer app. This platform is ideal to reach younger demographics and more brands will most likely utilize Tik Tok next year to reach their audience.
2. Influencer marketing is here to stay – Influencers have been proven to be a go-to channel for businesses to advertise their products or services. It allows businesses to be more targeted with their marketing rather than marketing to mass audiences. Micro-influencers (less than 100,000 followers) will start being used in 2020 as well.
3. Data is king – Social media apps and programs like Google Analytics are starting to give users access to a ton of different metrics and detailed analysis of brands’ audiences. Demographics, interests, and engagement of posts allow brands to pinpoint what is working and what isn’t working within their digital marketing strategy.
4. Video rules – YouTube videos are viewed over 1 billion hours a day on mobile devices. Short videos are more approachable and popular to audiences.
5. User engagement – Instagram and Facebook stories, live videos, and brand Twitter accounts allow users to engage very easily with businesses. This engagement is more meaningful and resonates with consumers at a higher level than just straightforward advertising. Digital marketing will be more focused, transparent, and engaging in 2020.
To read more about how to stay ahead with digital marketing in 2020 click here.
January 2nd, 2020
YouTube Is Banning All Insults Based on Race, Gender, and Sexual Orientation in 2020
YouTube is becoming more strict in 2020
YouTube is expanding its ban on hate speech across its video service program. Google will now remove clips and comments that make “implied threats against individuals or insult people based on different attributes like race, sexuality, gender. They even are willing to remove channels that repeatedly post content that contains this type of language/hate speech.
“We will no longer allow content that maliciously insults someone based on protected attributes such as their race, gender expression, or sexual orientation,” Matt Halprin, YouTube’s head of trust and safety, wrote in a blog post published today. “This applies to everyone, from private individuals to YouTube creators, to public officials.” There have to be some exceptions to this newly integrated policy. In certain contexts, harassment language won’t be removed, like documentaries or scripted satire. YouTube will decide if videos meet these exceptions or not, but overall, the new policy should help cut discrimination, racism, hate speech, and cyberbullying across its platform. Hopefully, other social media platforms will take note of what YouTube is doing and possibly implement these policies as well. The internet is open to anyone and everything, so cutting down on unnecessary hate would be a great thing for the future of digital media.
To read more about YouTube’s new policy click here.
“We will no longer allow content that maliciously insults someone based on protected attributes such as their race, gender expression, or sexual orientation,” Matt Halprin, YouTube’s head of trust and safety, wrote in a blog post published today. “This applies to everyone, from private individuals to YouTube creators, to public officials.” There have to be some exceptions to this newly integrated policy. In certain contexts, harassment language won’t be removed, like documentaries or scripted satire. YouTube will decide if videos meet these exceptions or not, but overall, the new policy should help cut discrimination, racism, hate speech, and cyberbullying across its platform. Hopefully, other social media platforms will take note of what YouTube is doing and possibly implement these policies as well. The internet is open to anyone and everything, so cutting down on unnecessary hate would be a great thing for the future of digital media.
To read more about YouTube’s new policy click here.
January 3rd, 2020
Pinterest Has Extremely High Online Advertising Potential for Marketers
Pinterest has tons of online advertising potential
Pinterest is a social media site that involves sharing “pins” that contain images, videos, links, and descriptions of just about anything that you have, do, or see. What I mean by this, is that it is basically a huge platform all about sharing things that you can purchase. This is a marketer’s gold mine. On most other social media sites, advertisements act as a distraction but people browse Pinterest with the intent to make a purchase already there. This makes advertisements part of the user experience rather than something negative. In 2020 Pinterest hopes to add features that allow users to purchase things directly from the site and also expand their advertisement base to more than just small and midsize businesses.
Wedbush’s analyst, Ygal Arounian, says, “The stronger that ad tech toolset is and the more things they could address for advertisers, the more money advertisers will be willing to spend on the platform, that could help re-accelerate growth.” The growth rate of users has already been expanding at a huge rate and it has the potential to become extremely profitable in the future. As a social media site and an e-commerce platform, Pinterest has an incredibly high ceiling, but will it live up to its expectations in 2020?
To read more about the potential of Pinterest for marketers click here.
Wedbush’s analyst, Ygal Arounian, says, “The stronger that ad tech toolset is and the more things they could address for advertisers, the more money advertisers will be willing to spend on the platform, that could help re-accelerate growth.” The growth rate of users has already been expanding at a huge rate and it has the potential to become extremely profitable in the future. As a social media site and an e-commerce platform, Pinterest has an incredibly high ceiling, but will it live up to its expectations in 2020?
To read more about the potential of Pinterest for marketers click here.
January 4th, 2020
What to Avoid with Online Marketing in 2020
What to avoid with digital marketing in 2020
Using analytics and gaining insights from them doesn’t always mean figuring out what you are doing right and what’s working. A lot of the time it’s about what isn’t working and what you need to change. Here are some mistakes that marketers have made in the past and what you should avoid in 2020.
To read more about common mistakes that marketers make and what to avoid in the future click here.
- Trying to tailor everything to everyone – This is actually the biggest mistake that marketers make. Many times consumers feel that the advertisements they receive aren't relevant to them. The main takeaway from this is that you need to send more targeted content and to make sure you are targeting the right audience.
- Trying to “blow up” – Obviously, going viral is a huge accomplishment within marketing, but trying to do it doesn’t usually work and becomes counterproductive Viral content is usually unusual or shocking and not very strategic. Creating quality content strategically is what should be the main focus.
- Trying to be an expert at everything – Marketing research on societal issues has the potential to be popular but can also alienate consumers. You aren’t expected to be an expert on controversial things so why put so much time and effort into it.
- Quantity over quality – As marketers, you are told to believe that producing content frequently is important, which is true. But, if your content isn't creating value for your audience, it isn’t very productive.
- Not understanding the long term – One of the main principles of marketing is to achieve the greatest possible engagement for the lowest possible budget. Defining your goals and making sure the end result is more sales needs to be the focus.
To read more about common mistakes that marketers make and what to avoid in the future click here.
Check out last months blogs here!
