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July 1, 2021
How Apple's iOS 15 Will Change Email Marketing
Apple’s iOS 15 will change the way email marketing works
Apple plans to roll out two new privacy features in Fall 2021 that will impact email marketing. The two new features, Mail Privacy Protection and Hide My Email, focus primarily on privacy, data tracking and user security. The rollout of iOS 15 will affect email marketing in both positive and negative ways. Here's more information on both new features.
The first new feature is called Mail Privacy Protection and will give users the option to mask their IP address. Email marketers will no longer be able to receive data on who opens the received emails nor the recipient’s physical location. Many marketers use this data to test subject lines and headers or to market to users in a particular physical location. Without this data, marketing segmentation tactics, database cleaning techniques, and the deliverability of emails by domain may all be affected.
The second new feature, Hide My Email, will be available not only on iOS 15 devices but also in macOS Monterey and iCloud settings. Users who opt to use this feature will be able to sign up for email offers using an Apple-generated randomized address instead of their real email address. Marketers will not know if the subscriber email is a “good” account or a “burner” which could cause deliverability issues resulting in increased email bounces and could also affect ISPs who can then alter the deliverability of marketer emails.
So, what can you do now as an email marketer? Do your testing now to gather open rates and remove hard bounces immediately so your email deliverability is not affected. And know that not all these changes are bad. They could force changes on email marketing that make it more effective. If consumers have more privacy, marketers will have to improve their understanding and segmenting of subscribers to their email lists. And remember that open rate does not directly correspond to conversion rate – click rates are a better measurement of conversion rate.
You can read more about the new iOS 15 updates coming soon here and read more about how the changes could improve email marketing here.
The first new feature is called Mail Privacy Protection and will give users the option to mask their IP address. Email marketers will no longer be able to receive data on who opens the received emails nor the recipient’s physical location. Many marketers use this data to test subject lines and headers or to market to users in a particular physical location. Without this data, marketing segmentation tactics, database cleaning techniques, and the deliverability of emails by domain may all be affected.
The second new feature, Hide My Email, will be available not only on iOS 15 devices but also in macOS Monterey and iCloud settings. Users who opt to use this feature will be able to sign up for email offers using an Apple-generated randomized address instead of their real email address. Marketers will not know if the subscriber email is a “good” account or a “burner” which could cause deliverability issues resulting in increased email bounces and could also affect ISPs who can then alter the deliverability of marketer emails.
So, what can you do now as an email marketer? Do your testing now to gather open rates and remove hard bounces immediately so your email deliverability is not affected. And know that not all these changes are bad. They could force changes on email marketing that make it more effective. If consumers have more privacy, marketers will have to improve their understanding and segmenting of subscribers to their email lists. And remember that open rate does not directly correspond to conversion rate – click rates are a better measurement of conversion rate.
You can read more about the new iOS 15 updates coming soon here and read more about how the changes could improve email marketing here.
July 2, 2021
5 Great Reasons Your Small Business Should Outsource Your Digital Marketing
Here are 5 great reasons to outsource your digital marketing
Digital marketing is critical in today’s landscape for both business success and helping to differentiate your business over others. Most small business owners don’t have the time needed to dedicate to creating a successful digital marketing plan while also running their business, however. You hire people to help with other parts of your business, like bookkeeping and taxes, so why not for your digital marketing also? Here are 5 great reasons you should consider hiring a digital marketing agency for your business:
Let Paladin Worldwide Management help you achieve your company’s dreams and get the best qualified leads to grow your small business. Contact us today to get started!
- You will have more time to grow your business and stay focused on your passions.
- You will have access to marketing experts that know the best ways to engage with customers to win new business for your company and help you stand out from your competitors
- Grow your business! Digital marketing agencies focus on campaigns to drive new customers to your business, increasing your profits.
- Digital marketing companies are experts in helping you gain more qualified leads and deliver proven results through SEO, website design and content creation, and social media management. They are also skilled at managing mobile-friendly options like online ordering as well as websites and emails designed to be viewed on mobile devices.
- Using a digital marketing agency will help your company manage your online presence and brand visibility and reputation while also increasing your online search rankings.
Let Paladin Worldwide Management help you achieve your company’s dreams and get the best qualified leads to grow your small business. Contact us today to get started!
July 3, 2021
6 Reasons Your Company Should Be Using Video
These 6 great reasons may convince you your company should invest in video communications
Does your company already use video to communicate with your customers? With an estimated 121 million household with TVs, 294.15 million smartphone users, and 298.8 million internet users, that’s a huge number of potential customers you could be reaching. Here are 6 great reasons your business should consider using video:
- Video can reach audiences your company never envisioned, even crossing language barriers.
- It’s proven that your potential and current customers prefer video with an estimated 82% of global internet traffic coming from video streaming and downloads by 2022. It also increases your visibility with members of the media as a subject matter expert.
- Video increases your brand’s authority. According to a report published on HubSpot, customers prefer video content over any other for brands they support.
- Video allows you to convey your company’s story quickly and to connect with customers in ways you have never been able to with just still pictures and words.
- Videos can be reused for multiple purposes whether it is to build customer loyalty or as part of ads on social media.
- You’re in complete control of your message. Videos you create allow you to completely control your messaging, allowing you to communicate exactly what you want.
Check out last month's blogs here!
