February 3rd, 2020
LinkedIn is Becoming a Social Platform Giant

LinkedIn is growing rapidly as a social media platform

     If you don’t use LinkedIn then make a profile immediately. LinkedIn is a social network that focuses on professional networking and career development. LinkedIn can be utilized in a variety of different ways like displaying your resume, searching for jobs, enhancing your professional reputation, posting career updates, and interacting with other professionals. You can also use LinkedIn for your business to find potential employees and give updates to your professional community.     LinkedIn is also growing much faster than expected. This year there is projected to be 62.1 million LinkedIn users and the number will reach 68.8 million users in 2023. Also, LinkedIn users make up one-third of all social network users in the US. B2B advertising has seen huge growth on LinkedIn with a projection of $1.59 billion in ad revenues. Jillian Ryan, an eMarketer principal analyst says, “Although, when compared with social platforms like Facebook and Instagram, LinkedIn can be considered a slower follow, the social network has recently launched features like LinkedIn Live and Events, while these new experiences aren’t unique to LinkedIn, the use cases for professional audiences can be differentiators for maintaining current users and attracting new ones.” As it’s users grow so will it’s capabilities so if you aren’t utilizing LinkedIn to grow your business and your professional career I would get started right away. 
    To read more about why LinkedIn is an important social platform click here.