January 3rd, 2020
Pinterest has Extremely High Online Advertising Potential for Marketers
Pinterest is a social media site that involves sharing “pins” that contain images. Videos, links, and descriptions of just about anything that you have, do, or see. What I mean by this, is that it is basically a huge platform all about sharing things that you can purchase. This is a marketer’s gold mine. On most other social media sites, advertisements act as a distraction but people browse Pinterest with already the intent to make a purchase. This makes advertisements part of the user experience rather than something negative. In 2020 Pinterest hopes to add features that allow users to purchase things directly from the site and also expand their advertisement base to more than just small and midsize businesses.
Wedbush’s analyst Ygal Arounian says “The stronger that ad tech toolset is and the more things they could address for advertisers, the more money advertisers will be willing to spend on the platform, that could help re-accelerate growth.” The growth rate of users has already been growing at a huge rate and it has the potential to become extremely profitable in the future. As a social media site and an e-commerce platform, Pinterest has an incredibly high ceiling, but will it live up to its expectations in 2020?
To read more about the potential of Pinterest for marketers click here.
Wedbush’s analyst Ygal Arounian says “The stronger that ad tech toolset is and the more things they could address for advertisers, the more money advertisers will be willing to spend on the platform, that could help re-accelerate growth.” The growth rate of users has already been growing at a huge rate and it has the potential to become extremely profitable in the future. As a social media site and an e-commerce platform, Pinterest has an incredibly high ceiling, but will it live up to its expectations in 2020?
To read more about the potential of Pinterest for marketers click here.