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September 1, 2020
4 Tips to Future-Proof Your Social Media Content
Creating social media content that is relevant now and in the future is challenging
The popularity of social media content continues to grow. Making your content stand out among the static of all the other brands on social media is difficult today. Especially in today’s market, where people are doing more online shopping, creating a digital community helps you stay engaged with current and prospective customers while keeping a tab on future trends in the market. Creating a social community for your brand also helps build relationships with your customers that will keep them coming back while also inviting others to join them.
So what can you do to make sure the content you create on your brand page creates buzz now and in the future? Here are 4 ideas:
So what can you do to make sure the content you create on your brand page creates buzz now and in the future? Here are 4 ideas:
- Provide great customer service online: Consumers who post questions and needs online expect them to be addressed within an hour according to a study done by GO-Globe. Don’t post then ghost!
- Use video and live stream: Video and live-stream content are increasingly popular. According to a report by Cisco, live video alone is expected to grow 15-fold by 2022.
- Niche platforms: Social media has branched out beyond just Facebook and Instagram. Do your research and make sure you have a presence on the social media platform your target customers are on.
- Ephemeral content: This is content that is only available for a short time (such as stories on Instagram and Facebook). It creates a fear of missing out in consumers, driving them to your social media community and hopefully eventually to a purchase.
September 2, 2020
Your Marketing Strategy Should Include More Than Just Content Marketing
Content creation is only part of a marketing strategy
Content creation is only part of the marketing strategy – SEO and lead generation through inbound marketing are just as important. Your marketing campaign needs a clear goal and it should be optimized around your SEO and the questions and keywords your customers are using to find the answers they seek. Afterall, SEO is what is going to help drive customers to your website in the first place.
Inbound marketing (things like blogs, social media campaigns, eBooks, webinars, etc.) help turn curious website visitors into loyal customers, which is the goal of any marketing campaign. Why do it if it will not lead to new revenue? Content marketing, however, is only aimed at creating and distributing new content. Obviously, you need both! You can’t bring new visitors to your website if there is nothing for them to see. Successful marketing campaigns should also include a content section that allows new visitors to get the whole story of your company and offerings. Blogs are a great tool for this but be sure they include content with key words for every level of the buyer funnel (awareness, interest, purchase, loyal customer) to drive new business while retaining current customers.
A successful marketing campaign can make or break a business. To read more about the role content creation plays in any marketing campaign, click here.
Inbound marketing (things like blogs, social media campaigns, eBooks, webinars, etc.) help turn curious website visitors into loyal customers, which is the goal of any marketing campaign. Why do it if it will not lead to new revenue? Content marketing, however, is only aimed at creating and distributing new content. Obviously, you need both! You can’t bring new visitors to your website if there is nothing for them to see. Successful marketing campaigns should also include a content section that allows new visitors to get the whole story of your company and offerings. Blogs are a great tool for this but be sure they include content with key words for every level of the buyer funnel (awareness, interest, purchase, loyal customer) to drive new business while retaining current customers.
A successful marketing campaign can make or break a business. To read more about the role content creation plays in any marketing campaign, click here.
September 3, 2020
Your Business’ Website Speed Matters More Than You Think
Your website’s speed may affect your ability to attract customers more than you think
You may have given a lot of thought to the content on your business’ website and your marketing strategy to grow your customer base. But, have you given much thought to how fast your website is? Or what your customers think if your website is slow? It matters more than you may know.
In the world today, people have a short attention span and little patience for things they perceive of wasting their valuable time. 25% of visitors abandon a website if it takes longer than 4 seconds to load and 46% won’t return to that website again. For every second of delay in a website loading, customer satisfaction decreases by 16%. It is also estimated that $18 billion is lost each year by customers getting frustrated with a website and abandoning their shopping carts altogether. If you want to convert website visitors to loyal customers, website performance obviously plays a large part and can’t be ignored.
To read more about these statistics and many others related to website speed and customer satisfaction, click here.
In the world today, people have a short attention span and little patience for things they perceive of wasting their valuable time. 25% of visitors abandon a website if it takes longer than 4 seconds to load and 46% won’t return to that website again. For every second of delay in a website loading, customer satisfaction decreases by 16%. It is also estimated that $18 billion is lost each year by customers getting frustrated with a website and abandoning their shopping carts altogether. If you want to convert website visitors to loyal customers, website performance obviously plays a large part and can’t be ignored.
To read more about these statistics and many others related to website speed and customer satisfaction, click here.
Check out last month's blogs here!
