Scroll down to view all of our latest blogs of the month!
September 1, 2021
Focus Your LinkedIn Strategy With 10 Specific Steps
An article from Business 2 Community has offered 10 useful steps to help a business change their LinkedIn strategy for marketing and social media. LinkedIn’s philosophy of connecting with people you do and don’t know, cease from sales pitching, be a professional you’re your own voice and support and encourage others is what helps any business succeed. Changing the LinkedIn strategy of a business may be useful to improve recruiting, developing, and expanding to find different business opportunities. If your team does not have the proficiency or digital skills required today, or maybe you have determined a new path and approach is needed, then these steps can help you achieve that:
To read more from this article on how to help your company, click here.
- Get participation from your leadership team
- Find a professional to help train your team and help them learn
- Make a plan with logical KPIs and metrics
- Identify the different personalities on your team and match them with the different initiatives of the company
- Care for and expand your network with a talent and LinkedIn process
- Recognize and celebrate each person’s contribution and success
- Remind team that each person is influential to client relationships
- Realize that short-term efforts on LinkedIn give short-term results
- Look for digital skills when hiring
- Ignore doubters of your process
To read more from this article on how to help your company, click here.
September 2, 2021
How Nonprofits Can Overcome Fundraising Challenges During COVID-19
A large portion of nonprofit businesses experienced huge revenue loss and cutbacks on services because of fundraising events no longer happening. Some government assistance was received but these nonprofit organizations still struggle with far less staff from many layoffs and furloughs. Fundraising for these organizations proves a difficult task but some nonprofits managed to make it happen.
For those nonprofits who are still struggling to start or resume fundraising amid these difficult circumstances, here are four helpful and important strategies to keep those organizations afloat:
To find more information on how to help your nonprofit during the COVID -19 crisis with fundraising, read more here.
For those nonprofits who are still struggling to start or resume fundraising amid these difficult circumstances, here are four helpful and important strategies to keep those organizations afloat:
- Rely on in-person functions: find ways to use online interactions or safe in-person gatherings to help jumpstart fundraising and grab donors’ attention.
- Find new audiences: spread the message and use marketing channels to spread organization and fundraising requests to all demographics.
- Use new channels: social media is a great way to cast a larger net for potential donors and funders.
- Enhance donation process: donors want a fast and easy way to donate to nonprofits and having a simple one-click process allows for more donors faster
To find more information on how to help your nonprofit during the COVID -19 crisis with fundraising, read more here.
September 3, 2021
Quick Tips for New Entrepreneurs to Start Strong
Many entrepreneurs, new and experienced, have all felt the financial effects of COVID. Some people have dropped their plans of becoming a business owner because of the high demands in the market right now, and some are still struggling to keep their businesses thriving. A study shows that LinkedIn has experienced a high growth in members with the title “founder” and “co-founder” in their profile names.
So, to help starting entrepreneurs, GoDaddy has shared some helpful tips to start their business profile online:
So, to help starting entrepreneurs, GoDaddy has shared some helpful tips to start their business profile online:
- Visualizing and constructing a domain name: having a great domain name helps your business have a unique identity and better search engine optimization (SEO).
- Constructing a store online: having a digital store appeals more to new buyers today and is faster and easier
- Marketing with a budget: a small budget is necessary for marketing to spread awareness of your business and promote your brand
- Prepare for security: website security with data encryption and backups is crucial in online marketing for your business’s website
- Acquiring a website professional: hiring a web pro can be useful to identify strengths and weaknesses in your online profile if you do not have the expertise.
Check out last month's blogs here!