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December 1, 2020
How Voice Search Is Changing SEO
Voice search is changing search engine optimization
Voice search has exploded in popularity thanks to products like Alexa, Siri and Google Assistant. With the popularity of voice search, a change has come to search engine optimization (SEO) for marketing content. Voice search allows, and encourages, longer search term strings requiring businesses to develop new keyword strategies. In addition, Alexa and Siri use different search algorithms, further complicating SEO. While Google dominates computer-based searches, the voice search market is spread out among many competitors making it even more challenging to target search terms.
Looking specifically at Alexa and Siri, how do they differ? The biggest difference is the search engine they use, Bing for Alexa and Google for Siri. Both search engines have very similar SEO best practices, so there isn’t a huge difference there. If you plan to sell your products through Amazon, Alexa is the clear winner you should target. Also keep in mind that Siri is mainly used on the go with many inquiries location specific while most Alexa users are using it from home. Whichever voice search option you choose to target, there is enough overlap that you won’t be completely ignoring the other. To read more about voice search SEO, click here.
Looking specifically at Alexa and Siri, how do they differ? The biggest difference is the search engine they use, Bing for Alexa and Google for Siri. Both search engines have very similar SEO best practices, so there isn’t a huge difference there. If you plan to sell your products through Amazon, Alexa is the clear winner you should target. Also keep in mind that Siri is mainly used on the go with many inquiries location specific while most Alexa users are using it from home. Whichever voice search option you choose to target, there is enough overlap that you won’t be completely ignoring the other. To read more about voice search SEO, click here.
December 2, 2020
6 Tips for Successful Video Editing
Video editing is a critical part of video creation
Video editing is a crucial component of your video content creation. The editor adds music and sound effects, combines A-Roll and B-Roll footage, inserts still images and captions, etc. Without video editing, your video content looks more like a home movie than a professionally produced video. These six tips will help you end up with professional looking video content:
- Hardware: Make sure your computer is powerful enough to handle the editing process.
- Software: Choose your favorite video editing software from the multitude of options.
- Make a plan: Plan out your key messages and ideas.
- Select the best images, videos, and stock footage: Use the highest quality possible.
- Keep to your story: Stick to your plan you made and edit your video to tell the right story.
- Add your finishing touches: Don’t forget your transitions, music, and captions!
December 3, 2020
How to Turn Your Customers Into Your Biggest Promoters
Your current customers can be your biggest advocates
Customer churn costs businesses millions of dollars every year. Good customer service is just as important after the sale as it is pre-sale. Post-sale email marketing can build customer satisfaction and help create a community of loyal buyers that will happily help spread the word about your products or services. The more personalized the content is in the after-sale email, the more successful it will be.
You can learn from some of the best businesses in the after-sale experience and what they do to earn loyal customers that help recruit even more customers. Here are some of those ideas that companies like Disney and Amazon employ:
You can learn from some of the best businesses in the after-sale experience and what they do to earn loyal customers that help recruit even more customers. Here are some of those ideas that companies like Disney and Amazon employ:
- Post-sale emails should be customer-specific and resonate with them.
- Head off customer problems before they are able to ask about it.
- Sales confirmation emails increase the customer experience.
- Keep customers enthusiastic while waiting for their product to arrive.
- Develop targeted post-sale email campaigns to keep your current customers engaged.
- Solicit feedback to improve the customer experience.
Check out last month's blogs here!
