Jose Arellano

Jose specializes in paid social advertising, social media management, and search engine advertising. He is also familiar with data analysis and statistical modeling for marketing and business applications. Contact us today to learn more!
Professional Experience
2022 – Present
Paladin Worldwide Management, Longmont, CO
Digital Marketing Specialist
08/2017 - 02/2018
Macy’s, Boulder, CO
Sales Associate
05/2017 - 08/2017
Target, Boulder, CO
Sales Associate
Paladin Worldwide Management, Longmont, CO
Digital Marketing Specialist
- Manage content on social media pages
- identify trends to create relevant content
- Update company and client websites
- Assist in advising clients on digital marketing best practices
08/2017 - 02/2018
Macy’s, Boulder, CO
Sales Associate
- Assisted customers in finding the right products
- placed online and special orders
- Answered phone calls
- Handled purchases, returns, and exchanges
- organized merchandise and sales floor
- changed prices on discounted merchandise
05/2017 - 08/2017
Target, Boulder, CO
Sales Associate
- Answered customer questions and assisted with finding products
- Organized aisles
- Answered phone calls
- Back stocked inventory
- Occasionally worked the cash register
Education
BSBA, Marketing, May 2022
University of Colorado
Boulder, CO
University of Colorado
Boulder, CO
Certifications
Google Analytics Individual Qualification (GAIQ)
Google Ads Certification
Google Ads Certification
Sample of Works
Marketing Projects
“PCA analysis for automotive brands”- How to analyze brand attributes to gain insight on customer perceptions of brands and determine where to position new brands or how to reposition old ones. - Available as PDF upon request
Sample IMC Plan– How to advertise a potential new store location. This includes determining target market, communication strategy/objectives, marketing Channels, Media Mix Allocation, Scheduling, Measurement, and Budgeting. - Available as PDF upon request
“PCA analysis for automotive brands”- How to analyze brand attributes to gain insight on customer perceptions of brands and determine where to position new brands or how to reposition old ones. - Available as PDF upon request
Sample IMC Plan– How to advertise a potential new store location. This includes determining target market, communication strategy/objectives, marketing Channels, Media Mix Allocation, Scheduling, Measurement, and Budgeting. - Available as PDF upon request