Scroll down to view all of our latest blogs of the month!
February 1st, 2020
Email Marketing Stats That You Have to See
If you still overlook email marketing as an important channel for the digital marketing strategy you need to re-think it entirely. Here are some email marketing insights that should prove that it is worth utilizing.
- Nearly half of the worldwide population will be using email in 2020, reaching a total of 3 billion users.
- Email marketing is 40 times more effective than Facebook and Twitter combined.
- 59% of marketers agree that email is their chief source of ROI averaging $38 for every $1 spent.
- Mobile email usage contributes 50% of email open rate and 38% of people buy a product first seen/read about in a marketing email.
- 69% of recipients report emails with a poor subject line as spam.
- Welcome emails generate 320% more returns and emails with video can spike click-rates by 300%.
February 2nd, 2020
Super Bowl Ads Were Meant to Uplift and Encourage Viewers
If you watched the Super Bowl earlier this month some of the ads you saw probably left some sort of impression on you. Companies put a lot of time and effort into making these ads and, oh, let’s not forget about money. For a 30-sec spot, it cost a whopping $5.6 million for this year's game. The ads that stuck with me were the ones that sent positive messages and the ones that touched on heavy themes. For example, the ad for Olay featured a badass all-female crew that pushed for gender equality. Not only that, but the company is pledging to donate $1 to Girls Who Code (a nonprofit aimed to help women in the science and tech industry) for every viewer who responds on Twitter. Another ad that stuck out was the National Football League's ad that re-enacted the shooting of Corey Jones by a police officer. The NFL formed a group called Inspire Change to help players address social issues. Even though this ad is controversial, it sparks a meaningful conversation that is necessary to have.
I like most of this year's Super Bowl commercials for one reason. They weren't just trying to promote their brands, they were trying to promote what their brand represents. Large corporations and businesses are realizing the power of their influence and using it to inspire social change. This is vastly important for the future of advertising and I am glad that it’s getting started on such a large scale.
To read more about this year's Super Bowl commercials, click here.
I like most of this year's Super Bowl commercials for one reason. They weren't just trying to promote their brands, they were trying to promote what their brand represents. Large corporations and businesses are realizing the power of their influence and using it to inspire social change. This is vastly important for the future of advertising and I am glad that it’s getting started on such a large scale.
To read more about this year's Super Bowl commercials, click here.
February 3rd, 2020
LinkedIn Is Becoming a Social Platform Giant
If you don’t use LinkedIn, then make a profile immediately. LinkedIn is a social network that focuses on professional networking and career development. LinkedIn can be utilized in a variety of different ways like displaying your resume, searching for jobs, enhancing your professional reputation, posting career updates, and interacting with other professionals. You can also use LinkedIn for your business to find potential employees and give updates to your professional community.
LinkedIn is growing much faster than expected. This year there is projected to be 62.1 million LinkedIn users and the number will reach 68.8 million users in 2023. Also, LinkedIn users make up one-third of all social network users in the US. B2B advertising has seen huge growth on LinkedIn with a projection of $1.59 billion in ad revenues. Jillian Ryan, an eMarketer principal analyst says, “Although, when compared with social platforms like Facebook and Instagram, LinkedIn can be considered a slower follow, the social network has recently launched features like LinkedIn Live and Events. While these new experiences aren’t unique to LinkedIn, the use cases for professional audiences can be differentiators for maintaining current users and attracting new ones.” As its users grow so will its capabilities, so if you aren’t utilizing LinkedIn to grow your business and your professional career I would get started right away.
To read more about why LinkedIn is an important social platform click here.
LinkedIn is growing much faster than expected. This year there is projected to be 62.1 million LinkedIn users and the number will reach 68.8 million users in 2023. Also, LinkedIn users make up one-third of all social network users in the US. B2B advertising has seen huge growth on LinkedIn with a projection of $1.59 billion in ad revenues. Jillian Ryan, an eMarketer principal analyst says, “Although, when compared with social platforms like Facebook and Instagram, LinkedIn can be considered a slower follow, the social network has recently launched features like LinkedIn Live and Events. While these new experiences aren’t unique to LinkedIn, the use cases for professional audiences can be differentiators for maintaining current users and attracting new ones.” As its users grow so will its capabilities, so if you aren’t utilizing LinkedIn to grow your business and your professional career I would get started right away.
To read more about why LinkedIn is an important social platform click here.
February 4th, 2020
Digital Marketing in the Healthcare Field
Content marketing is a huge touchpoint that marketers in the healthcare field have been utilizing. As knowledge and techniques within healthcare have evolved over the years, so have patients who want to utilize technologies to monitor and manage their health. This is why content marketing is so important to use. Creating and distributing relevant, consistent, and valuable information to consumers is both helpful for them and helpful for your brand’s perception. This creates a stable relationship with customers because they want clear, reliable, and relevant content and will come back for more if you give it to them.
To utilize this content marketing strategy the correct way, you must remember a couple of things. First, you must get to know and listen to your audience so you can gain insights and learn about their care-abouts from them. Second, identify your target audience and what type of content creates the most value for them. Third, use relevant keywords for the best SEO possible. Fourth, monitor analytics to figure out what is working and what isn’t. Last, be active and engaged with your audience.
To read more about using content marketing within the healthcare field click here.
To utilize this content marketing strategy the correct way, you must remember a couple of things. First, you must get to know and listen to your audience so you can gain insights and learn about their care-abouts from them. Second, identify your target audience and what type of content creates the most value for them. Third, use relevant keywords for the best SEO possible. Fourth, monitor analytics to figure out what is working and what isn’t. Last, be active and engaged with your audience.
To read more about using content marketing within the healthcare field click here.
Check out last months blogs here!