January 4th, 2020
​What to Avoid with Online Marketing in 2020

Common mistakes that online marketers make

         Using analytics and gaining insights from them doesn’t always mean figuring out what you are doing right and what’s working. A lot of the time it’s about what isn’t working and what you need to change. Here are some mistakes that marketers have made in the past and what you should avoid in 2020. 

1. Trying to tailor everything to everyone - This is actually the biggest mistake that marketers make. A lot of times consumers feel that the advertisements they receive aren't relevant to them. The main takeaway from this is that you need to send more targeted content and to make sure you are targeting the right audience. 
2. Trying to “blow up” - Obviously, going viral is a huge accomplishment within marketing but trying to do it doesn’t usually work and becomes counterproductive Viral content is usually unusual or shocking and not very strategic. Creating quality content strategically is what should be the main focus.
3. Trying to be an expert at everything - Marketing research on societal issues has the potential to be popular but can also alienate consumers. You aren’t expected to be an expert on controversial things so why put so much time and effort into it. 
4. Quantity over quality - As marketers, you are told to believe that producing content frequently which is true, but if your content isn't creating value for your audience it isn’t very productive. 
5. Not understanding the long term - One of the main principles of marketing is to achieve the greatest possible engagement for the lowest possible budget. Defining your goals and making sure the end result is more sales needs to be the focus. 

To read more about common mistakes that marketers make and what to avoid in the future click here.